US Hispanic Market
46 million Spanish speakers in the US. Most brands talk at them in generic.
The US Hispanic market isn't monolithic. It's Mexican, Central American, Caribbean, South American. It's first generation and fourth generation. It's bilingual and monolingual. The voice that reaches all of them has no regional accent — it has the accent of international Spanish-language media. The one everyone understands.
Listen to the demo
Trusted by the World's Most Iconic Brands
Neutral accent isn't a compromise. It's a strategy.
When a brand launches a campaign for the US Hispanic market and uses a strongly regional accent, it's choosing part of the market and leaving the rest out. Neutral Latin American Spanish — the accent of CNN en Español, Univision, pan-Latino advertising — is the choice that excludes no one.
Natan Fischer has 20 years of experience in advertising aimed at this market. He knows what works, what doesn't, and how to adapt the original script when the English copy doesn't survive direct translation.
Pan-Latino campaigns
One voice that reaches Mexicans, Puerto Ricans, Cubans and Central Americans equally.
Hispanic TV and radio
Experience with Univision, Telemundo and regional media formats.
Digital and streaming
Content for Spotify, YouTube and Spanish-language streaming platforms.
Cultural adaptation
Not just translation — real localization that respects the market's references.
What Clients Say
Great work! Natan has a great voice and it worked well with our Spanish commercial.
Southern Careers Institute
He was fantastic to work with. Even though I don't speak Spanish, we were able to communicate easily. His turnaround time was extremely fast and was done well the first time around.
Baptist Health South Florida
Baptist Health South Florida, Inc.
Natan's voice is superb! Just what we needed!
Denny's
Does your brand want to speak to the US Hispanic market?
Send the brief and let's get started.
Get in touch →